ENVIRONMENTAL
A Proven Methodology for Solar Businesses
It starts with the playbook.
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A step-by-step guide for navigating the digital space that aligns with the goals you have for your business and provides clarity in your approach to the market.
01
Initial Discussion
First things first. We want to get to know what your business is all about. We want to get to the heart of what you do and why you do it.
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An important part of this meeting is to establish a baseline so that we can define success and measure our progress.
02
Analysis
After our initial discussion, we perform in-depth market research to understand your target audience and direct competitors.
This includes:
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Your business listings
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Website
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Reputation and Online Reviews
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Local Search Analysis
03
Playbook Readout
We’ll outline which services your business will benefit from and which should be your business's highest priority.
We only recommend marketing strategies that have been proven to work and will help you achieve your goals for growing your business.
04
Launch
With a plan in place, it’s time to launch. You don’t need to go all in and do everything at once to get started. In fact, it can be beneficial to take a scaffolded approach to your marketing services, allowing each to build off the other. For example, you may start with a website rebuild or SEO tune-up, then begin local SEO marketing services, followed by paid advertising on Google and Facebook.
05
Monitor and Adjust
You won't just have to take our word for it that your marketing strategy is working. We will monitor each campaign, provide regular reporting, and adjust our approach as necessary to see the desired results.
Solutions
Full Circle Marketing
Reputation
Web
Email / SMS / Chat
Social
Paid Ads
Local SEO
Establish Brand Credibility With Your Marketing Foundation
Your digital presence is built upon your business’s website, which serves as a digital storefront for your business. Without a great website, prospective customers will quickly write your business off as unreliable, inexperienced, or uncredible. We’ll help you develop a website that is informative, easy to navigate, and fits into your existing branding. Along with website development, your marketing foundation includes reputation management services to boost the positive buzz surrounding your brand, letting customers know they can trust you with their solar installation.
Make Your Solar Business Stand Out to Active Searchers
There are tons of solar companies out there, and if you are a small- or mid-sized solar business, you may find it difficult to compete against the big guys. Our approach can help you get seen in local searches with pay-per-click (PPC) advertising, local and onsite SEO, and content marketing. These tools will help you get seen in search results and educate potential customers on the benefits of solar, the types of solar energy solutions available, and more. Your business will soon become an industry authority that customers know they can trust as they do their research online before committing to a solar installer.
Stay Top-of-Mind With Curious Consumers
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Not everyone who finds your website will be prepared to schedule a solar consultation right away. Therefore, you need marketing techniques to continue nurturing those leads and keep your company top of mind, so they know who to call when they are ready to invest in solar panels. Solutions like email marketing and social media marketing will help you stay connected with passive prospects, so you build a sustainable stream of leads for your business.
